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Tuesday, July 5, 2022

What to look for in a technical SEO audit - Search Engine Land

Last updated Wednesday, May 18, 2022 06:00 ET , Source: NewsService

According to Techradar, there are more than 547,200 new websites every day. Google has to crawl and store all these sites in their database, therefore occupying physical space on their servers.

The sheer volume of content available now allows Google to prioritize well-designed, fast sites and provide helpful, relevant information for their visitors.

The bar has been raised, and if your site is slow or has a lot of jargon in the code, Google is unlikely to reward your site with strong rankings.

If you really want to jump ahead of your competitors, you have a huge opportunity to be better than them by optimizing your site’s code, speed and user experience. These are some of the most important ranking signals and will continue to be as the internet becomes more and more inundated with content.

Auditing your website’s technical SEO can be extremely dense and with many moving pieces. If you are not a developer, it may be difficult to comprehend some of these elements.

Ideally, you should have a working knowledge of how to run an audit to oversee the implementation of technical SEO fixes. Some of these may require developers, designers, writers or editors.

Fortunately, various tools will run the audits for you and give you all the comprehensive data you need to improve your website’s technical performance.

Let’s review some of the data points that will come up, regardless of what technical SEO audit tool you use:

Structure

  • Crawlability: Can Google easily crawl your website,...


Read Full Story: https://searchengineland.com/technical-seo-audit-what-to-look-for-385213

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