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Anyone running a WordPress website is probably familiar with the term WordPress SEO. If it’s new to you, search engine optimization (SEO) covers the many strategies, tactics and best practices used to help websites rank high in search engine results. By combining actionable steps with SEO plugins that simplify complex tasks, novice and seasoned users alike can easily tackle WordPress SEO.
What Is SEO and Why Does SEO Matter?
The goal of most websites is to attract visitors and convert them into shoppers, clients, members or leads. In a world with 1.8 billion websites and counting, the biggest challenge is getting a website found by as many potential visitors as possible. This is where SEO comes in.
SEO helps search engines find, index and display a website’s many individual pages in their search results. When SEO is done right, web pages such as blog posts, articles and products appear high in the search results when potential visitors search for specific terms. These high rankings drive more traffic to your website, which, in turn, increases sales, client registrations and so on.
SEO is complex, but most strategies and tasks can be broken down into three basic categories:
- On-page SEO: affects viewable elements on website pages such as page URLs, titles and subtitles, content organization, keywords, breadcrumbs and...
Read Full Story: https://www.forbes.com/advisor/business/wordpress-seo/
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