In 2022, learning how to incorporate video into your digital strategy is a must if you want to grow your overall digital presence. The last social media platform that prioritised photos, Instagram, has ditched that modus operandi and has gone in the direction of favouring videos, specifically short-form vertical videos called Reels.
You can still post your pictures on social media platforms, but the algorithms have changed, and they no longer give static content the same organic push they once did.
If you have been thinking about dipping your foot into the world of video, kudos to you. It’s going to force you to get past some of the fears that may have been holding you back (I know that was the case for me) but it is also going to open you up to new audiences and get the push from the algorithms.
Here are six ways you can create videos that will allow your content to reach maximum discoverability:
1. YouTube
2. YouTube Shorts
3. Your website
4. TikTok
5. Google Web Stories
6. Google Business
YouTube: YouTube is a search engine. Learn how to do keyword research and YouTube SEO, get into the habit of creating videos for YouTube. Too many folks don't focus on YouTube because they are so focused on the monetisation side of it. Monetisation comes in many different forms, but the most important aspect of YouTube is to take advantage of the search-engine capabilities.
YouTube Shorts: YouTube Shorts is YouTube’s way of getting into vertical short-form video, to combat things like...
Read Full Story: https://newsday.co.tt/2022/05/19/6-ways-to-create-discoverable-video/
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