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Tuesday, January 21, 2025

7 Ways to Improve Your Job Advert SEO - PharmiWeb.com

Last updated Thursday, May 19, 2022 06:42 ET , Source: NewsService

If you’re currently hiring within the Life Sciences sector and are struggling to get your job adverts seen, then it might be time to review your Search Engine Optimisation (SEO).

In the UK, the number of job vacancies has now exceeded the number of people unemployed for the first time, and similar trends are being seen across the globe. Making your job adverts stand out against so many others is becoming tougher than ever, yet it’s not an impossible challenge.

In this article, we look at 7 ways to improve your job advert SEO, helping you to continue to attract the best talent in the Life Science industry…

Identify Your Keywords

For your job adverts to be found online, you need to use the keywords that jobseekers will be using to search for jobs. You can use tools such as Google’s Keyword Planner to help you find the keywords most relevant to your adverts and understand how jobseekers are searching for jobs in your field.

Once you’ve identified your most important keywords, you can then implement these into your job adverts and other recruitment marketing materials including the copy on your website and careers pages.

Make Your Job Titles Search Friendly

Make your job titles search friendly by using common keywords that are clear and straightforward, steering clear of overly technical or internal jargon that jobseekers won’t be searching for. If you’re using abbreviated titles, you should also include the full title, for example, “Clinical Research Associate (CRA).”...



Read Full Story: https://www.pharmiweb.com/article/7-ways-to-improve-your-job-advert-seo

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