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There is a new data revolution happening, and it’s sweeping across the industry so quickly that many SEO and digital marketers are struggling to make sense of the insights and intelligence at their disposal.
To utilize this opportunity, marketers need to evolve their mindsets and use technology to analyze multiple data formats and understand the new opportunities it can bring.
SEO marketers of today and digital marketers of tomorrow will need to extract, structure quickly, and manipulate data to drive the most critical business outcomes.
Data has always been mission-critical to digital decision-making.
The Economist, back in 2017, declared it the world’s most valuable resource.
Fast forward to today and the future, and we can see that the exponential growth of data fuelling this revolution is staggering.
According to the IDC, the amount of digital data created over the next five years will be greater than twice the amount of data made since the advent of digital storage.
Think about that for a second!
Flash drives, for example, were introduced in 2000.
This means that in the next five years, marketers will have to analyze and make sense of 2x the data created in the last 22 years!
The Data Revolution Means More Sources & Complexity For SEO
The data revolution has gone on for some time now,...
Read Full Story: https://www.searchenginejournal.com/seo-data-and-digital-marketer/449983/
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