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Tuesday, January 21, 2025

How hard is it to rank on Google? - Euro Weekly News

Last updated Friday, May 20, 2022 04:46 ET , Source: NewsService

With the costs of advertising going through the roof, many businesses consider SEO their primary online lead generation option. However, we wanted to get an expert opinion, so we sat down with Sasha Matviienko – director of digital at growth360 – an internet marketing agency in Toronto.

Sasha, how long does it take to rank on Google?

The honest answer is – it depends. Imagine a scenario where you compete against a major bank or news website. These are old, well-known websites with thousands of daily visitors and backlinks. If you have never done SEO for your site, it will be hard to rank for an area like Toronto.
Ranking for an area like this may take years.

Are there any exceptions?

Of course. There are several workarounds you can benefit from!
Imagine you are an advertising agency. You offer several services – you design websites, provide SEO services, and perhaps do online advertising.
Most companies on the market go after the most competitive opportunities, for example, “Toronto SEO” keyword. However, with millions of people living in the city, the competition is too high for you to rank fast for a keyword like this.
You may want to go after more specific opportunities – these will be easier to rank for and may be more beneficial for your business.
Here are a couple of examples:

  • Going after smaller local towns – instead of ranking for a multi-million city, consider ranking for a town nearby, for example, areas close by the major city – Mississauga, Richmond Hill,...


Read Full Story: https://euroweeklynews.com/2022/05/20/how-hard-is-it-to-rank-on-google/

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