There’s often confusion about the boundaries and overlaps between content marketing and SEO (search engine optimization.) Many marketers and online business owners imagine either that they are separate things or that they conflict. The truth is, they work together seamlessly. Once understood, they’re like the proverbial hand in the glove or two sides of the same coin.

But before diving into how powerful the combination of content marketing and SEO can be for your digital marketing strategy, it’s worth defining what each term means. That way, you should avoid most of the confusion. It’ll be easier to explain the potential for an integrated strategy, how content marketing and SEO co-operate, with a clear and concise definition of each already under your belt.

What Is Content Marketing?

Content is vital to every aspect of your business’s success. You use it to give information to your clients, customers, workforce, colleagues, investors, shareholders, and third parties involved in your supply chain, product development, marketing, and retail. Content is the medium by which you boost customer confidence and loyalty, promote products and services, show leadership, and deploy your marketing and outreach strategies.

Your websites, from a lively blog to your sales pages and product descriptions, all need content. As does your newsletter. User manuals, onboarding documents, emails, and training materials are content. Your brochure, annual report, a business case, a PowerPoint...

Read Full Story: https://medium.com/digital-marketing-lab/how-content-marketing-and-seo-work-together-c8ae80141eac?source=topics_v2---------41-84--------------------f066d14f_74ae_4edc_8abd_f8b0f61a95aa-------19

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