[author: Noreen Fishman]
No matter how talented your digital marketing team is, getting some outside support can prove invaluable. Hiring an SEO expert can offer several benefits such as improving a website’s performance and saving time that can be spent on other efforts. However, when planning to hire an SEO consultant for law firms, it’s essential to work with a highly-qualified and credible resource. Google has actually released a video detailing recommendations for hiring SEO professionals, and we’ve detailed them here.
A Three-Step Process for Hiring an SEO Consultant for Law Firms
Google has suggested a few steps for vetting an SEO resource before choosing one. Here’s a bit about each step.
1. An In-depth Interview
It’s essential not to skip or shorten the interview process. Take the time to conduct real, face-to-face (either via Zoom or in-person) interviews. When you do, make sure that the company or individual is focused on the right areas. Google says it’s a red flag for SEO experts to be too focused on particular rankings or where a site appears in search rankings. Instead, they should talk about the overall ways in which they’ll help your firm improve in search results. Look for “how” descriptions instead of just ranking promises. To be able to discuss this information properly, they should be asking you questions like:
- What makes your firm special?
- Who is your ideal client?
- How do potential clients find your website right now?
- How do you anticipate that...
Read Full Story: https://www.jdsupra.com/legalnews/how-to-hire-an-seo-consultant-for-law-4168372/
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