Whether you hand-code schema or automate it, avoid schema stuffing and take the time to understand how Google sees your content.
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Remember the good old days when SEO professionals tried to bamboozle search engines with the “keywords” metatag?
It might be happening again through schema stuffing.
This time, though, it could do more harm.
The other day, a customer was having some problems getting their schema on their web page.
I looked at what he had done and his medical practice site had a page for a U.S. state.
But instead of highlighting that the page was about the medical discipline in that state, he had told Google that the page was about Town A, Town B, Town C, Town D.
Possibly, the company had shops in each of those locations, but I would not be surprised if that were not correct.
He had tried to say that the page’s content was actually about something it wasn’t.
The automation had correctly noticed that the page had mentioned all these towns.
But this is not a good reason to start stuffing schema about town.
I also see users adding schema that might start like this on the home page of their blog:
This is telling the search engine that the page is about blogs! Say what the page is ABOUT, in this Schema, not what the page is.
There is a danger that the website owner then adds every topic under...
Read Full Story: https://www.searchenginejournal.com/schema-stuffing-spam/449891/
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