James Pate is the Technical SEO Manager at IBM, IBM has a whole group of respected and well known SEOs. I've spoken with Patrick Stox while he was at IBM, I also spoke with Tanu Javeri at IBM's NYC offices a while back. So this is the third IBM SEO I've interviewed. James is based in Brooklyn, which is not too far but yet super far from my office - the wonderful world of New York.
James ventured into SEO by developing software, such as WordPress plugins, like a rich snippets stars plugin. So I blamed James for Google showing fewer stars in the search results over the years. He also coded a plugin for videos and other areas. This is how technical SEOs think, which is wonderful. He did a lot of affiliate marketing when he first got into SEO, which is how a lot of SEOs sometimes start. He has a small company doing mostly WordPress for local companies and then he moved to a larger company to work on larger projects and then joined IBM.
SEO At IBM:
At IBM he is involved in a lot of different projects, but he does a lot of work with SEO data, he looks at ways to improve inbound search specific to IBM products and then a lot of technical SEO projects. He built a redirect engine, he built a crawler and stuff like that. IBM is obviously a super old company, with a ton of old content, on many platforms and subdomains.
Using Airtable For Managing Enterprise SEO Data:
He spoke to me about the framework for managing enterprise SEO data. Specifically how he was about to centralize IBM’...
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