Content marketing has consistently been one of the highest ROI activities for online businesses. Using content writing services and promotional strategies, a website can drive consistent traffic and secure ongoing sales. But what separates the average blog from a razor-sharp marketing machine? It’s the ability to repurpose content across multiple channels. Here’s how you can repurpose your own blog posts into diversified marketing content.
1. Create micro infographics to share on social media sites and Google Business Profile.
Not every infographic needs to be an extensive piece of visual content. Instead, create micro infographics – these are easy to share on social media and also work well as images in a Google Business Profile. You could take an attention-grabbing stat or concept, then turn it into a micro infographic that quickly draws people in.
You can also take a series of posts (like the one you’re now reading) that has some really good points and turn it into a micro infographic. Beyond being a great visual that can be used in many different ways, it can also drive traffic to your website for the complete details on the strategy and/or tip.
2. Pull together a series of blog posts on a topic to create a guide.
Informative or instructional guides are a good way to get downloads and opt-ins to email newsletters or membership sites. However, rather than developing a guide from scratch, combine popular posts into a coherent structure and repackage them for easy...
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