While you want to make most content as easy as possible for Google to crawl, there are certain instances in which you'll want to block bots.
See which organic keywords actually drive conversions
Replace (not provided) with actual keywords and monitor their specific performance metrics in Google Analytics.
For the most part, bots and spiders are relatively harmless.
You want Google’s bot, for example, to crawl and index your website.
However, bots and spiders can sometimes be a problem and provide unwanted traffic.
This kind of unwanted traffic can result in:
- Obfuscation of where the traffic is coming from.
- Confusing and hard to understand reports.
- Misattribution in Google Analytics.
- Increased bandwidth costs that you pay for.
- Other nuisances.
There are good bots and bad bots.
Good bots run in the background, seldom attacking another user or website.
Bad bots break the security behind a website or are used as a wide, large-scale botnet to deliver DDOS attacks against a large organization (something that a single machine cannot take down).
Here’s what you should know about bots and how to prevent the bad ones from crawling your site.
What Is A Bot?
Looking at exactly what a bot is can help identify why we need to block it and keep it from crawling our site.
A bot, short for “robot,” is a software application designed to repeat a specific task repeatedly.
For many SEO professionals, utilizing bots goes along with scaling an SEO campaign.
“Scaling” means you...
Read Full Story: https://www.searchenginejournal.com/prevent-bot-crawling/450430/
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
