Google Launching May 2022 Broad Core Algorithm Update - Search Engine Journal

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Google confirms a broad core algorithm update, called the May 2022 core update, is rolling out today.

Today, we're releasing a broad core update, as we do several times per year. This update is called the May 2022 core update. Learn more: https://t.co/7kFklwdkAb

— Google Search Central (@googlesearchc) May 25, 2022

Core updates are designed to make search results more relevant for users. Though the update is launching today, it will take 1-2 weeks for this update to fully roll out.

Danny Sullivan, Google’s Public Liaison for Search, notes that changes to site performance in search results are to be expected.

“Core updates are changes we make to improve Search overall and keep pace with the changing nature of the web. While nothing in a core update is specific to any particular site, these updates may produce some noticeable changes to how sites perform…”

When a core update rolls out, Google is known for pointing to the same guidance it published in 2019.

Nothing has changed there, as Google references the same document with respect to this update.

To sum it up, Google’s general advice regarding core updates is as follows:

• Expect widely noticeable effects, such as spikes or drops in search rankings.
• Core updates are “broad” in the sense that they don’t target anything specific. Rather, they’re...

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