Google's Latest Core Search Update is Rolling Out from Today - Social Media Today

Digital content managers and webmasters, best to keep an eye on your Google rankings over the next few weeks.

Today, Google has confirmed that it’s rolling out a new Core update for Search, which will change the way some sites are listed in Search results pages.

Today, we’re releasing a broad core update, as we do several times per year. This update is called the May 2022 core update. Learn more: https://t.co/7kFklwdkAb

— Google Search Central (@googlesearchc) May 25, 2022

So what’s changing? Helpfully, Google never explains exactly what’s being updated, which is a measure designed to stop users trying to scam the system.

Google does, however, offer this generic overview of what’s happening:

“Several times per year, we make substantial improvements to our overall ranking processes, which we refer to as core updates. Core updates are changes we make to improve Search overall and keep pace with the changing nature of the web. While nothing in a core update is specific to any particular site, these updates may produce some noticeable changes to how sites perform.”

Indeed, Google further explains that:

“There’s nothing wrong with pages that may perform less well in a core update. They haven’t violated our webmaster guidelines nor been subjected to a manual or algorithmic action, as can happen to pages that do violate those guidelines. In fact, there’s nothing in a core update that targets specific pages or sites. Instead, the changes are about improving how our systems assess...

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