There are differing opinions in the SEO industry about whether disavowing links is still a necessary part of SEO.
Some say that Google simply doesn’t count toxic links. Others say that Google still uses the disavow as a means of “policing” spam links. Yet others claim that disavowing toxic links is essential for your site’s health and growth.
I prefer to err on the side of caution and disavow toxic links.
Perhaps, right now, Google simply ignores toxic backlinks. However, what if Google decides to pay attention to these in the future? Google is constantly changing, so what guarantee do we have that toxic links won’t result in manual actions or algorithmic downgrades?
In this article, we’ll explore a step-by-step process to comprehensively audit your backlink profile and keep an updated disavow on file with Google Search Console.
Build your list of backlinks
It’s important to use as many sources as possible to build your initial disavow list. Generally, I download my backlinks from Google Search Console, Ahrefs, and LinkResearchTools. I then upload all of these links to Semrush’s Backlink Audit tool.
Once your audit runs, you’ll get an Overall Toxicity Score and other important data:
Categorize your links
If you click on the Audit tab, you’ll see a list of all of your backlinks. For each, Semrush will list the Anchor Text, Authority Score and Toxicity Score.
Ideally, you should go through each and every one of your links and categorize them as:
- Whitelist: Safe, healthy...
Read Full Story: https://searchengineland.com/backlink-profile-audit-385392
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