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- Nick LeRoy is a freelance SEO consultant, podcaster, and newsletter author in St. Paul, Minnesota.
- He makes six figures by specializing in technical SEO, content strategy, and website migrations.
- He says his early success came from networking, and he grew his client base and audience from there.
In April 2020, I was the director of SEO at a global marketing agency. As COVID-19 started affecting businesses around the world, people started to lose their jobs. With SEO being a progressive digital-marketing channel, I wasn't too worried about my job. I should've been.
When I received an email scheduling a meeting with my boss and an HR representative, I knew something bad was going to happen. Upon joining the virtual call, I was informed that members of my team had already been let go, and that my position was being eliminated.
I decided my next step would be to freelance. In the remaining eight months of 2020, I made 40% more than I would've if I still had my corporate job. In the past two years since I started, I've earned almost $500,000 as a specialist in technical SEO, content strategy, and website migrations. (Editor's note: Insider has verified LeRoy's income with documentation.)
Here are the critical steps I took to kickstart my freelance consultancy.
I prioritized networking
Similar to many other freelancers' stories, my early freelance success came from...
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