Nick Ponte Pivots To Help Businesses - The Week

Geographically, culturally, and economically, the State of Hawaii is in a world almost entirely its own. Because of this, competition between local businesses can be pretty stiff. In fact, there are three niches that are notably more competitive than the rest, especially in Maui County.

Hospitality, solar, and service. These pillars of industry almost exclusively support the local island economy. Nick Ponte works closely with all three.

Growing up in Maui, Nick already had the unique understanding of what worked and what didn’t when it came to a local company’s success, which set him apart from other advertising agencies.

This is particularly relevant as before the internet, businesses on Maui relied solely on word-of-mouth and referral marketing strategies; what is commonly known as “The Coconut Wireless”. This was the standard until a few years ago, just as Ponte founded his agency, Nick Ponte Marketing.

The way in which businesses could get in front of customers dramatically changed. Hotels and tour agencies now had to promote their services through platforms like Trip Advisor, while restaurants were at the mercy of Yelp.

This phenomenon expanded beyond hospitality. While solar companies used to be able to rely on a singular referral, off of one job, to turn a profit; with an increasing amount of competition those with foresight knew they had to adapt to survive.

One such company was Pacific Energy. After working to create a beautifully designed and search engine...

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