Understanding SEO basics can go a long way toward successful collaboration and SEO performance. As a developer, here's what you need to know.
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You know the struggle… you just need these four or five tickets taken care of and it would mean so much to your SEO goals for the month.
But how do you get your web developers on board?
How can you help them understand the urgency of your SEO needs when they have so many other competing priorities on their plate?
Fifteen years ago, I could do about 90% of my SEO work for a given client myself.
Those days are gone. SEO now relies on content creation, UX, code development, IT, various layers/levels of approvals, and more.
I have written many times about how SEO can’t be done in a silo and am happy it’s a discipline that now focuses more on alignment for creating a quality experience for website visitors.
Over my career, there has always been a need for the support of web developers.
That meant going down the hall in my agency or working with a third-party developer contracted or employed by my clients.
In either case, getting buy-in and support from web development is critical for SEO.
Even better is when developers have an understanding of SEO principles.
It is much more efficient if developers know the basics and factor them into their builds and site...
Read Full Story: https://www.searchenginejournal.com/seo-basics-for-web-developers/450807/
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