See which organic keywords actually drive conversions
Replace (not provided) with actual keywords and monitor their specific performance metrics in Google Analytics.
Right now, someone is doing a Google search to find a new product, service, or solution to their problem, something that your business is uniquely qualified to provide.
Will they end up on your website where they’ll see how you have exactly what they’re looking for?
If your website doesn’t show up on the first page of Google results, the answer is, unfortunately, probably not. That’s for a few reasons.
Firstly, Google dominates the search engine market, with more than 85% of global traffic and 270 million unique visitors in the U.S. alone.
Secondly, 75% of internet users never go beyond the first page of results.
Now consider that 34.36% of all clicks go to the number one search result, and it becomes clear why search engine optimization (SEO) is so important.
But, you already knew that – it’s why you’re reading this article, after all.
You probably also realize that SEO is a marathon, not a sprint.
In Google’s unending quest to provide better results to searchers’ queries, its algorithm is updated thousands of times every year.
And while some of these are so minor most people will never notice them, Google occasionally rolls out an update that significantly impacts search engine results pages (SERPs).
What’s an SEO professional to do?
In the past, the answer was to jam keywords everywhere on...
Read Full Story: https://www.searchenginejournal.com/google-keyword-rankings/419313/
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