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Google hosted its annual Google Marketing Live event on May 24, 2022.
A key focus of the event was projections for future growth of Google Ads.
During Google’s Q1 earnings call, the company touted 24% search revenue growth year over year.
John Nicoletti, Google’s VP of Global Product and Sales Activation, led the session on charting the future of ads growth.
He shared two key building blocks for advertisers to separate themselves from the pack:
- Go all in on automation to level up search performance
- Grow your business on new channels
“Opportunities for growth and innovation are constant”, Nicoletti stated. As technology evolves, consumers adapt. As marketers, it’s crucial to be on the leading edge and take action now.
Elevating Your Search Strategy
Nicoletti notes that “80%+ of advertisers are using automated bidding in Google Ads to free up time while driving better performance.”
In his session he proclaims the “trifecta” of search automation includes these key components:
- Broad match keywords: By keeping keyword matches broad, it allows you to cast a wider net on relevant searches.
- Responsive Search Ads: Responsive Search ads help deliver the right message to the right customer and allow you to scale faster.
- Smart Bidding: Takes the manual work out of controlling each individual bid. Smart Bidding...
Read Full Story: https://www.searchenginejournal.com/google-execs-share-vision-strategy-for-google-ads/451909/
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