Over the past 10 years, careers in marketing have seen a significant spike. As organizations are focused on driving more traffic to their website and converting online leads, there is a growing need for experienced and knowledgeable marketing professionals.
Though digital marketing has become a popular field, there are many career paths a marketing professional can take. Below are some of the most popular careers in marketing and the type of education you need to obtain them.
Types of Marketing Degrees
While experience in marketing is important, having a degree can help you stand out from other job applicants. A marketing-specific degree introduces key marketing concepts you will use on the job and allows you to network with other marketing professionals.
Bachelor’s of Science in Marketing
A bachelor’s of science in marketing can be a good degree for aspiring marketing professionals to gain the education necessary to thrive in the industry. Most programs will focus on areas such as marketing research, advertising strategies, social media marketing and consumer behavior.
Bachelor’s of Science in Business Administration
Students who are interested in marketing but also want to understand how other parts of a company function should consider pursuing a bachelor’s of science in business administration. While earning this degree students will learn about marketing basics and also build knowledge in other disciplines, such as finance and accounting.
Career Paths in Marketing
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Read Full Story: https://www.forbes.com/advisor/education/careers-in-marketing/
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