Create Stellar, Winning Content in 2022
Semrush analyzed 500K articles and surveyed 1,500 marketers to generate thousands of data points. Dive into trends & insights from the global report.
Search Engine Journal often mentions the value of a “content refresh,” particularly regarding SEO.
The concept is that rather than let an old piece of content die out, you can breathe new life into it to generate more traffic and leads well into the future.
The same concept applies to law firm content marketing. Only the approach may be a bit different.
Creating, optimizing, and refreshing legal content comes with unique challenges, but a content refresh can be highly effective.
Here’s how to optimize your legal content the right way to attract more leads for your law firm.
When To Refresh Your Law Firm Content
People use Google to find valuable, up-to-date content to satisfy their search.
If the content on your website is out of date, they are likely to search for another source.
In the legal field, the freshness and accuracy of your content is especially important.
Here are a few signs it’s time to refresh your legal content:
- Few backlinks – Your content isn’t generating new backlinks from other websites, as indicated by SEO tools (like Ahrefs).
- Broken links – Old articles or pages link out to pages (either on your website or elsewhere) that are no longer live and return a 404 error.
- Decreased organic traffic – Your organic traffic to your page(s) or...
Read Full Story: https://www.searchenginejournal.com/get-law-firm-leads-content-refresh/450824/
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