A team of Scottish marketing specialists has been recognised by Microsoft for its "exemplary online advertising services".
Planit Scotland, headquartered in Inverness and with an office in Aberdeen, has been named in the top three online advertising companies in the UK in the Microsoft Advertising Partner Celebration, and is the only Scottish firm to be recognised by the tech giant.
Richard Carson, the firm's head of online advertising and SEO, said: “We’ve worked hard on our Microsoft Advertising services over the last year, and to be recognised for our efforts as certified Microsoft Partners is incredible.
“Many businesses focus on Google Ads, but there is so much untapped potential in the Microsoft Advertising Network – which covers Bing, Yahoo, AOL and a host of smaller search engines.
“Around 21.6% of all UK desktop searches are made every day through Microsoft search services, so there is a huge audience of around 20 million users out there to advertise to. And as a result of it being a much less competitive advertising space than Google, our clients find that they get a lower cost-per-click and higher return on ad spend.”
Alongside Microsoft Advertising, Google Ads and SEO services, Planit Scotland also provides comprehensive marketing strategy development, social media, public relations, email marketing, copywriting, print and web design, and event management support to clients across the country.
Managing director Cecilia Grigor said: “The last year has been...
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