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Saturday, May 18, 2024

The Impact of AI on Search Engine Optimization | Inc.com - Inc.

Last updated Thursday, May 26, 2022 10:45 ET , Source: NewsService

Artificial Intelligence or AI is a quickly-expanding technology projected to help make SEO tools and strategies more valuable and informative for businesses in the coming years. Digital marketing and AI work together to enhance developers' and marketers' ability to engage in different activities.

Today, AI is used for more than just market research. It can categorize and classify data much faster and more efficiently than any market research organization. One reason for this is that it's not using static methods for data collection.

Improved Content with the Help of AI

The purpose of AI in content marketing can vary significantly. It can help digital marketers make better sense of all the data available online, speed up the process of content creation, and develop an effective content strategy, among other benefits.

Some of the specific ways that AI will benefit and impact content marketing include:

The Use of Predictive Intelligence for Creating Unique Experiences

Predictive intelligence allows your business to understand the needs of their customers better and create custom content that meets those interests and wants.

The Creation and Curation of Content

Curating engaging and relevant content daily can be a time-consuming process. However, modern technologies used for content marketing are helping with finding popular themes to focus on. Trying to sift through content manually takes a lot of time and effort. Not only that, but you must curate what your audience will...



Read Full Story: https://www.inc.com/peter-roesler/the-impact-of-ai-on-search-engine-optimization.html

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