Like many of you, the first time I looked at Google Analytics 4, I immediately closed it and said, “nope!”
A year passed. Then we learned that Universal Analytics was going away in 2023, which finally forced me to explore GA4.
It feels like going from Windows to Mac. You just have to know what you’re looking at.
Universal Analytics is going away
You really need to install GA4 on your website and set up goals.
I cannot stress enough how important it is to install GA4 now, even if you’re going to wait until July 2023 to fully learn how to use it.
In July 2023, UA will go away. You will need to be able to compare year-over-year data. You can’t do that if you haven’t installed GA4 on your website this year.
You will have to export reports from UA and GA4 and somehow combine them. You can do that in Data Studio, but it is a huge hassle.
GA4 uses an event-based model as opposed to the old session-based model that UA uses. This allows for a lot more data to be sent to your analytics.
The GA4 tag can send up to 25 event parameters. UA could only send four per event.
GA4 can have up to 500 distinctly named events. The 500 event limit is only for events you set up. This limit does not count toward GA4 events that come by default like page_view, click or video_start.
I’m not going to go into detail on how to install GA4 because lots of people have already done that.
One thing you should do is turn on Enhanced Measurement.
You do that by going to Admin > Data Streams of the...
Read Full Story: https://searchengineland.com/google-analytics-4-guide-for-ppc-385457
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