Consent mode is Google’s answer to managing users’ privacy settings, allowing you to collect data while respecting their consent choices. Instead of missing out on all data when users opt out, you can continue to track non-identifying data, as a minimum, from every user. Kerry Dye, head of search engine optimization at Vertical Leap, tackles some frequently asked questions.
Google’s consent mode is a cross-platform content management system that allows you to control how tags behave in Google Analytics, Google Ads and other platforms, depending on options chosen by users. It remembers users’ privacy choices across platforms and allows you to collect non-identifying data, even if they decline all consent options.
It's designed to help website owners manage consent and respect users’ privacy preferences in the age of regulations like GDPR and the phase-out of tracking technology like third-party cookies.
With it, you can adjust how your Google tags behave based on the consent status of your users. You can indicate whether consent has been granted for analytics and ads cookies. Google's tags will dynamically adapt, only utilizing cookies for the specified purposes when consent has been given by the user.
The system enhances the functionality of popular consent management platforms (CMPs), remembering user settings across Google platforms. It will play an important role in the future of privacy-centric browsing.
1. Why should I use Google consent mode?
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Read Full Story: https://www.thedrum.com/opinion/2022/05/27/googles-consent-mode-faqs-understanding-consent-management-platforms
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