Which key performance indicators (KPIs) should you report on for organic SaaS campaigns, and how do they correlate to SEO initiatives?
See which organic keywords actually drive conversions
Replace (not provided) with actual keywords and monitor their specific performance metrics in Google Analytics.
The tech start-up sector faces a turbulent time ahead, with market uncertainty, start-up employees dumping stock, and a reported first market retraction in 10 years.
The IPOs and free-flowing venture capital that 2022 once promised are coming to reality more conservatively. As a result, tech and SaaS companies need to monitor cash flow and ROI closely.
Focus on traditional SEO metrics and how they tie into the important metrics for C-level and seniors in SaaS companies.
SEO activities can’t directly influence all these metrics, but we can understand how they indirectly affect them, report on them, and correlate to SEO initiatives.
Essential KPIs & Goal Tracking
Through Google Analytics and other analytics platforms, reporting on form completions, demo requests, and paid sign-ups is nothing new – but not all leads are created and treated equally.
When SaaS companies get a lead, they’ll score the lead. Tying these scores back (anonymously) to channel and landing pages, we can get a better idea of whether the content on the page or content we’re producing is attracting the right kind of user and lead for the business.
The lead types you want to start to understand...
Read Full Story: https://www.searchenginejournal.com/organic-saas-campaign-kpis/450084/
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