Twelve years ago Joel Runyon was laid off from UPS, living in his parent’s basement, and contemplating life. An athlete and ultra-marathoner, Runyon was attracted to training and performance products. The internet interested him, too.
He thought, “I like the internet. I like marketing. Maybe I can do something.”
Fast forward to 2022, and Runyon’s something is called “Impossible,” an Austin, Texas-based fitness and performance company launched in 2010. It sells digital training programs, apparel, and now, nutritional supplements. “Sleep” is the latest. It’s a powder drink mix for deep sleeping.
He and I recently discussed his journey. Our entire audio conversation is embedded below. The transcript is edited for length and clarity.
Eric Bandholz: Give us a rundown of your business.
Joel Runyon: It’s called “Impossible.” It’s a mindset and fitness performance company. It started as a blog to challenge me to do new things and then morphed over the years from digital training programs, a training app, and now apparel. We recently launched our performance nutritional products.
Our goal at Impossible is to inspire people to push their limits, train them to do that, and fuel them as they go out and do impossible things. Then we capture that on social media to inspire others.
Bandholz: You’ve built a substantial email list, several hundred thousand subscribers.
Runyon: I didn’t know anything about marketing when I started. I was working in my parent’s basement, unemployed from...
Read Full Story: https://www.practicalecommerce.com/impossible-sleep-makes-sleep-possible
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