Opinion: 7 ways to boost your site conversions | Columns | csbj.com - Colorado Springs Business Journal

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he main reason for having a website should be to create conversions. Conversions are when your customers complete a task like making a purchase or signing up for your newsletter. Let’s look at some of the best ways to boost the conversions your site generates.

First, before your website can make conversions, your customers have to be able to find your site. Having a good keyword strategy for your business based on solid keyword research is vital. This means finding the words that people are most likely to use when using a search engine (like Google or Bing) to find your site. Then you need good search engine optimization (SEO) to make sure you are ranking highly on Google for those keywords. If you can’t organically get that traffic, you can buy traffic with Google Ads and Facebook Ads. You need that traffic to get any conversions. Once people at your site, there are a few ways to optimize the conversion rates.

Website aesthetics: This sounds obvious, but many underestimate how important a website that really looks good is to generating conversions on your site. You want a solid web design that demonstrates your brand’s value and quality. If your site looks cheap or unprofessional users will recognize this and immediately continue their search for your type of service/product elsewhere. People tend to distrust sites that look cheap.

Calls to action: These are the biggest goal “conversions” on your website and they should be easily findable and highly visible on your...

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