Seven Ways Technology Is Impacting The Culture Space (and How Leaders Are Responding) - Rolling Stone

Opinions expressed are solely those of the author and do not reflect the views of Rolling Stone editors or publishers.

As technology constantly evolves, so too do the industries on which it has a major impact. This is certainly true of the culture space, where the way customers interact with — and the way businesses sell — food, music, fashion, film and more have changed dramatically over the years as new technologies and needs emerge.

Below, the members of Rolling Stone Culture Council describe some of the ways in which technology has recently impacted their businesses in the culture space and how these changes may alter the way they do business in the future.

Driving Community-Based Market Research

Discord and Reddit have transformed the way we approach market research. We find traditional research panels are dead. Instead, the power of communities is king in pushing forward new ways of research within the music industry. – Robbie Murch, BUMP

Allowing for Higher-Quality Podcasts

The technology to record podcasts in broadcast-quality audio and video is more accessible. Podcasters can now put out higher quality shows, helping the industry grow as a whole. Better-sounding podcasts means more monetization opportunities for podcasters. We expanded services to offer a community, education and a podcast manager certification program to support the sustainability of the ecosystem. – Traci DeForge, Produce Your Podcast

Connecting Data Sets

In the cannabis industry, technology...

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