Law firm SEO is constantly evolving, and because of that, it is difficult to know if you’re using the latest best practices. With so many SEO techniques out there, how do you determine which ones are worth your time and which ones to ignore? According to search experts, here are 10 SEO tips that will help your site rank right now. Use these tactics to drive more organic traffic and improve your search rankings.
Law Firm SEO Tips
1. Get Rid of Anything That’s Slowing Your Site Down
Page speed is an essential ranking factor for law firm SEO. While once simply a contributor to poor user experience, poor page speed is now noticed by search engines and hurts your site in the ranking algorithms. 40% of people abandon a site that takes more than 3 seconds to load. Start by decluttering your sidebar and deactivating plugins that you don’t use. You can use Google’s free tools to get tips for improving site speed, or other platforms like UberSuggest.
2. Have a Well-planned Link Strategy to Sites with Relevant Content
Link building is still a fundamental part of SEO. Search engines care more than ever about user experience and linking to high-quality and relevant sources assists your readers. Reference other trustworthy sites when it makes sense, and link out to content pages that offer a lot of value in order to start getting more inbound links. Remember when it comes to links, it’s all about quality over quantity.
3. Focus on Writing for Humans Over Search Engines
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