[author: Noreen Fishman]
With so much emphasis on SEO, it can be easy to forget what happens once someone lands on your website. If you’ve done all your legwork through digital channels, you should have some pretty strong traffic coming to your site. But how can you encourage people to take the next step once they’ve arrived? This is where great law firm website design and user experience (UX) come into play.
Why User Experience is Important for Law Firm Website Design
Law Firm Website Design, User Experience, and SEO
In simple terms, UX refers to the practice of making sure users are having the best possible experience with a technology platform. UX permeates all aspects of your marketing journey, from ad copy on paid campaigns to a conversation with your administrative staff. Every interaction that someone has with your firm is important.
However, UX and law firm website design, in particular, have become more important as digital channels continue to evolve and web users become savvier. Successful UX encompasses knowledge of data, users, design, and marketing. The better the experience on your website, the longer someone is likely to stay (and the more likely they are to take the next steps with your firm).
Further, UX and SEO tend to be more related than people realize. Years ago, SEO ranking was based purely on things like keywords and links. Now, the search engines are sophisticated enough to take into account user experience variables. Metrics like bounce rate,...
Read Full Story: https://www.jdsupra.com/legalnews/why-great-ux-is-important-for-law-firm-7067634/
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