One of the newest locally based e-commerce sites to go live is MovArt (ateliermovart.com), created by the Stratford-based artist known by the mononym Voltori as the digital storefront for his paintings. Launched on May 18, it was created by the artist in what he described as a trial-and-error manner.
“I’ve worked on the website for about a year,” he recalled. “It was all a learning curve for me. I constantly stumbled upon obstacles and had to research and teach myself how to overcome them.”
Voltori taught himself enough about building an e-commerce site that he felt comfortable to premiere MovArt after an extended beta testing period. Nonetheless, the artist-turned-entrepreneur is going into a challenging market with his MovArt site.
According to data from WPForms.com, a software company focused on the WordPress platform, there are between 12 million and 24 million e-commerce sites worldwide, but less than one million of these websites make more than $1,000 in revenue each year. That is hardly due to a lack of demand — Statista reported there were 900 million more online buyers in 2021 than there were in 2020.
And, of course, there is that digital elephant in the room: Amazon. Statista also reported 59% of consumers say they always or often begin their purchases with a trip to Amazon.
So, what can businesses and entrepreneurs do to ensure their standalone e-commerce sites find online buyers?
For starters, it helps to have a thorough understanding of where the new...
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