Google: Don't Sweat Small Fluctuations - Search Engine Journal

Google explains why graphs in Search Console fluctuate when you haven't made any changes to your site.

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Google continues its ‘Ask Googlebot’ video series with a new installment explaining why Search Console graphs fluctuate when no changes are made to a website.

In the video, Google Search Advocate John Mueller says its normal for Search Console graphs to go up and down to some extent, irrespective of website updates.

Fluctuations aren’t an immediate cause for concern, though there are factors to watch out for that could indicate there’s a problem.

Here’s why graphs fluctuate in Google Search Console when a website hasn’t been updated, and how to tell when there’s an issue to address.

Why Graphs Fluctuate In Google Search Console

If your Search Console data is moving up and down, and you haven’t updated your site in a while, what you’re seeing is probably normal.

All the moving parts within Google Search could cause slight differences in data if even one component has changed from one day to another.

If Google crawls your site from a different data center today than it did yesterday, that could have a noticeable impact in Search Console even though nothing changed on your end.

Mueller states:

“Google Search includes many incredibly complex and interconnected systems. Even small changes on one side...

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