How To Dominate Google Merchant Center [Podcast] - Search Engine Journal

So, you want to promote your products online. Are you ready?

Google Merchant Center is the future of ecommerce when it comes to both PPC AND SEO (including local). It is the first step to launching Shopping Ad campaigns for your products.

In this episode, Duane Brown joined me to talk about Merchant Center, its data, the importance of feeds, and the all-around Google Shopping experience for Google’s users.

Your shopping feed is the most important thing you could work on, and it sets you apart from your competition because most people are not going to work on it. Admittedly, it’s a bit tedious, but it’s a tedious, boring work that gets you ahead.–Duane Brown, 20:53

Google really wants to build an Amazon type of marketplace, and we all know that Amazon is all about the lowest price at the end of the day.–Duane Brown, 40:34

I believe that Merchant Center is a hybrid of organic and shopping that may be used in the future for organic results and shopping ads. So keep an eye on that. –Loren Baker, 24:43

[00:00] – A little about Duane.
[03:07] – Does Duane do ads outside of Google Shopping?
[04:26] – What’s exciting in the Google ad scene right now?
[07:41] – Emerging ad platforms.
[11:38] – Why is Merchant Center important?
[13:51] – Should SEO be involved in the Merchant Center?
[17:33] – Tips for feed management.
[21:22] – How to be considered a Google Shopping ranking factor.
[22:58] – How important is shipping-time data?
[27:22] – Recommended apps for smaller ecommerce...

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