Phrases with good search volume and relatively low keyword difficulty scores have the potential to drive lots of organic search traffic. These phrases can be an excellent source of content marketing ideas.
Content marketing and search engine optimization work hand-in-glove to provide useful, informative, or entertaining content that performs well in search.
Think of it this way. SEO and content marketing are together filling an information gap. Potential customers are querying Google or another search engine because they need something — perhaps a tutorial, information, or a product. And the content marketer is responding to that need.
Volume, Difficulty
There are many ways to generate content topic ideas. A good content marketer will use several. One such approach is to employ SEO tools to identify keyphrases with search potential — i.e., sufficient query volume to make the topic worthwhile and not so much that ranking is unlikely.
Thus:
- Discover key phrases used by thousands or tens of thousands of searchers each month.
- Next, narrow the potential topics by keyword difficulty as identified by the SEO tool.
Ahrefs
Ahrefs’ Keyword Explorer tool is a table-like interface that makes it easy to sort content ideas that deliver organic search traffic.
Let’s look at topics related to coconut oil, sorting in Keyword Explorer by volume and difficulty.
Keyword Explorer has a few options for generating ideas.
- “Matching terms” will contain the phrase entered into the tool, e.g., “...
Read Full Story: https://www.practicalecommerce.com/how-to-find-content-topics-for-seo
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