A report from Bloomberg suggests Google getting ready to take another run at retail giant Amazon with a renewed determination to conquer ecommerce.
Ecommerce is a “division [Google] has tried and failed to figure out many times before,” the report reads.
If Google is getting serious about ecommerce again, why would it work out any different this time?
For one, there’s a new VP in charge since the last time Google made a strong push into ecommerce.
Prabhakar Raghavan, a senior Vice President at Google who oversees Search, Maps, and Ads, gave everyone a glimpse of his vision at this year’s Google I/O conference.
Raghavan’s influence over Google’s retail strategy dates back to his promotion in 2020, which is around the time Google got rid of the fees it used to charge for online purchases.
Bloomberg describes Raghavan’s vision as “anti-Amazon.” Retailers have to pay Amazon to use its website as a storefront, whereas Google has recently started letting businesses run shopping ads for free.
Free shopping listings sounds like an effective way for companies to get in front of customers, but are customers conditioned to using Google as a place to purchase products?
In this article we’ll look at whether Google can realistically compete with Amazon in the retail space. Then we’ll discuss what this means for businesses and what they can do to prepare for an ecommerce push from Google.
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