Blog comments, ratings and reviews, tagged social posts... do they really impact your site's search rankings? Here's what you need to know.
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User-generated content (UGC) can help boost the content value on a page by adding new perspectives and engaging information for other readers – and at no cost to the content creator.
Common types of UGC used to increase word count include tagged content from social media, blog comments, ratings and reviews, and forum posts.
But can UGC affect your organic search rankings?
Read on to learn whether there is any connection between user-generated content and improved Google rankings.
The Claim: User-Generated Content Is A Ranking Factor
What is user-generated content?
UGC can be text, images, video, or some other form of content (e.g., blog comments, forum posts, product reviews) that has been created for a brand, business, or publication by someone not associated with that company.
You can use UGC to create engagement or excitement around your brand/website, enhance your content, and even help your SEO efforts.
Just think of Amazon and how much reviews have helped contribute to its rise and continued dominance.
But is it actually a Google ranking factor?
The Evidence For User-Generated Content As A Ranking Factor
Google addresses user-generated spam in the Google...
Read Full Story: https://www.searchenginejournal.com/ranking-factors/user-generated-content/
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