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How important is schema markup for local search engine optimization (SEO)?
Most local SEO experts and webmasters are familiar with the impact of having well-optimized SEO elements on their landing pages, such as optimized title tags, well-written content, and more.
However, what exactly can you accomplish by applying schema markup to your local business website?
Quite a bit, actually.
When it comes to organic search, there are several reasons why having a proper and thorough schema applied to your website is a substantial competitive advantage.
In fact, it’s been reiterated by Google time and time again that schema helps search crawlers do their job more effectively by helping them comprehend a landing page and delivering relevant information in the SERPs.
In this post, we will share a few recommendations to help your local business get the most out of using schema to boost your local SEO.
First, let’s start with defining what exactly schema markup is.
The Difference Between Schema, Structured Data & Rich Results
The terms “structured data” and “schema” are often used interchangeably in webmaster and SEO verticals.
However, before we dive into the recommendations it’s helpful to know the semantic differences between these terms.
Structured Data
Google defines structured data as “a...
Read Full Story: https://www.searchenginejournal.com/schema-local-seo/451404/
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