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Start-up SaaS websites typically consist of the home page and maybe a handful of supporting pages – neither of which offer any SEO value.
A good SaaS homepage will drive conversions and improve your business on the whole. But how do you optimize yours?
In this article, you will learn about SaaS homepage SEO challenges, the role your homepage plays in SEO, and different keywords to consider when optimizing a SaaS homepage.
Why Is Homepage SEO So Challenging For SaaS Brands, Specifically?
Let’s face it, homepage SEO is confusing for almost everyone.
Whether it is a SaaS company, a local company, or another business type, you’ll find many in each vertical who struggle to make good use of this real estate from an SEO perspective.
At the same time, the homepage is also the one asset almost every business cares about the most.
It’s often the primary landing page, regardless of the traffic source. Because of that, it’s also that one asset that most often:
- Welcomes visitors.
- Makes a first impression about the brand.
- Describes what the company does (or at least hint at it and suggest where else someone could learn more about it).
- Explains what value the company provides and what sets the company and its products apart in the market.
- Points visitors to where they can find the information they’re looking...
Read Full Story: https://www.searchenginejournal.com/seo-saas-homepage/449191/
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