Throughout the history of SEO, people have debated the pros and cons of relying on technical SEO tools. Relying on the hints from auditing tools isn’t the same thing as a true SEO strategy, but we’d be nowhere without them. It’s just not feasible to manually check dozen of issues page per page.
To the benefit of the SEO industry, many new auditing tools have been created in the past decade, and a few of them stand strong as industry leaders. These few technical auditing tools have done us a great service by continuing to improve their capabilities, which has helped us better serve our clients, bosses and other stakeholders.
However, even the best auditing tools cannot find four important technical SEO issues that could potentially damage your SEO efforts:
- Canonical to redirect loop
- Hacked pages
- Identifying JS Links
- Content hidden by JS
Why tools won’t show these
Some of these issues could be detected by tools, but they’re just not common enough to come across their desk. Other issues would be impossible for tools to detect.
As with many cases in SEO, some issues may affect sites differently, and it all depends on the context. That’s why most tools won’t highlight these in summary reports.
Required tools to uncover these issues
Before we dive into the specific issues, there are two specific requirements to help us find these issues.
Your web crawling tool of choice
Even though most tools won’t uncover these issues by default, in most cases, we can make some modifications...
Read Full Story: https://searchengineland.com/technical-seo-issues-auditing-tools-385471
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