Learn everything you need to know about the basics of search engine optimization, including the top SEO tools for your business.
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What is SEO?
At its simplest, SEO, or search engine optimization, is the process of increasing traffic to your website or other online property by improving its ranking in search engine results. If you think about your most recent web search, you probably scrolled through the top few results in Google or your favorite search engine and selected one to explore.
Search engines like Google, Bing and DuckDuckGo use proprietary algorithms to rank and display search results, so SEO is part art and part science, since SEO companies are making educated guesses about what will improve a website’s rank in a search.
Usually, creating original content with appropriate keywords will elevate a site’s ranking. However, there is no “magic bullet” to improving results, and a change in a search engine algorithm could improve or decrease your ranking.
There is a bit of a “cat and mouse” game when it comes to SEO, as companies attempt to influence search engine rankings through artificial means. You’ve likely come across websites that have strangely worded...
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