Google's May 2022 core update impact was mixed, but it touched down fast and seemed very large - Search Engine Land

On May 25, 2022, Google began rolling out the May 2022 core update, this update came over six months after the November 2021 core update, whereas there was about four and a half months span between the November update and the July 2021 core update. This was the the first update we had in 2022, in contrast, in 2021, we had a total of three core updates.

Historically, we have waited longer to report on the impact of these core updates but honestly, after writing several of these core update impact stories, generally the vast majority of the impact is realized within the first few days of the update (although there have been outliers to this). With this update, the impact was felt super quickly, within 24 hours of the announcement, so we feel it is now safe to report on the impact of this May 2022 core update.

Data providers on the May 2022 core update:

Generally the data providers, which have consistently been Semrush and RankRanger for these reports, have agreed on how volatile these updates have been but with this update – they seem to disagree, that is until you dig into the data.

Semrush. Semrush data showed that the May 2022 core update hit pretty quickly after the announcement. In terms of its volatility tracker, as shown below (or you can view live at the Semrush Sensor tool).

In terms of the speed for these core updates to roll out, “This is already the 3rd core update in a row where the initial roll-out saw a very short burst of initial rank volatility,” Mordy...

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