Research from the experts at Fishtank agency reveal why SEO is essential in running a successful business in this digital age
Founder and MD of Fishtank Agency - Damien Fisher
The recent pandemic has drastically changed how businesses operate and how their customers behave. With online shopping becoming the go-to choice for most, websites need to adapt to the fast-paced needs of consumers and understand the broader competitive landscape they face in the digital world.
Following these changes to consumer behaviour and a 323% increase in monthly searches for ‘How does SEO work', digital marketing specialist, Fishtank Agency, share a straightforward guide to optimising a business' online presence using Search Engine Optimisation (SEO).
From keyword research to targeted link building, find out how to create a top-ranking website with SEO:
Choose relevant topics and keywords
Keywords are a vital part of SEO and are used by search engines to understand what a website or page is about and whether it's relevant to what a user is searching.
Ola Tambor, Head of Digital at Fishtank Agency, explains: "You want to drive as much traffic as possible to your website, but you also need to make sure that visitors are going to be interested in your business and not leave your site immediately. A simple way to attract your target audience is to find relevant keywords they are searching for. An excellent way to do this is to research what competitors and other successful companies in your...
Read Full Story: https://www.newbusiness.co.uk/articles/internet-advice/how-create-a-topranking-website-with-seo-2022
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