Today we’re going to tackle a topic that some will agree with, and others will not. In our opinion, email newsletters are coming back in style. That’s right, we said it. Now what was old is new once more. At least it is for some types of businesses that are able to deliver engaging content within their email marketing campaigns.
The fact is this – email newsletters that focus on sale, sale, sale are out-of-style. But the email newsletters that focus on value, value, value? They can convert prospective clients into customers, raving fans and much more.
When it comes to email marketing, I know you may be thinking “well, prove it to me.” And while we could prove it – as we have a few select clients for whom we write email marketing newsletters – we always say that it’s better to test it with your audience.
Here are eight ways to give value via your email newsletter – value that will be returned to you many times over.
Tips for Creating Value-Driven Email Newsletters
1. Avoid Overselling
Ultimately, businesses are trying to get sales for their products or services. In the past, this hunger for sales meant subscriber lists were burnt out through overselling. However, the updated approach is to put value first and let consumers come to their own decisions. Typically, a subtle sales pitch amongst the high-quality content is all you need.
2. Repurpose Newsletter Content
There are many ways to repurpose marketing content across different platforms. Consider the content you have...
Read Full Story: https://www.rocksdigital.com/how-use-email-newsletters-drive-traffic/
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