After you’ve decided your topic and format, it’s time to consider the details of writing the story – from mastering tone, style and point of view to all-important SEO
Academic writing addresses a narrow readership of peers interested more in the work than the workers. Mainstream readers seek the same information, but they also want to hear about the motivations of those working in research and the struggles they encounter along the way. Often, they’re looking for a person they can empathise with and from whom they can learn. They want to identify with the research – not just as a series of results but also as a journey that a fellow human being has undertaken. Put simply: they want a story.
In part one, we explored in detail the process of preparation and the research involved in publishing outside academia, from an idea through to pitching to an editor. Here, we’ll discuss ways to bring your ideas to life on the page or, more likely, screen that will further increase your chances of publication.
Tell a story
In essence, all storytelling structures follow the same arc – the struggle of a protagonist in pursuit of an objective – and they all have a beginning, middle and end. In this case, you are the protagonist and the story revolves around your research journey. Your readers want to know why your research objective was important to you, how you overcame the obstacles you faced, how you picked yourself up when things went wrong, why you didn’t give up and what the reward...
Read Full Story: https://www.timeshighereducation.com/campus/youre-content-producer-now-how-write-articles-mainstream-audience-part-two
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