NEW YORK, May 31, 2022 (Newswire.com) - According to Google, 53% of consumers in the United States say they research products using a search engine before deciding whether or not to buy.
And as more people around the world turn to the internet for this type of information and more, brands of all sizes and industries have a unique opportunity to leverage the power of search engine optimization (SEO) to their advantage.
As an industry leader in press release distribution services, Newswire understands the importance of SEO and helps its Media Advantage Plan (MAP) clients craft newsworthy press releases with search engines in mind.
"A brand's ability to write and distribute SEO-focused content determines whether the search engine, the gatekeeper, will open the gates for the brand or keep them locked," said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. "An integral piece of the SEO puzzle is developing press releases that are infused with relevant keywords."
Press releases are a valuable SEO tool as they contain important information that when published on reputable websites is good for a brand's visibility online.
How can a brand write an SEO-friendly press release? Newswire shares three helpful tips:
Keywords - Relevancy is a major component of SEO so identifying keywords based on the topic of a press release is a great starting point. From there, do your best to infuse those keywords into the headline, subheadline, first paragraph and at...
Read Full Story: https://www.newswire.com/news/newswire-explains-how-to-write-an-seo-friendly-press-release-21724329
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