Digital marketing agency NP Digital announced today that it has acquired AnswerThePublic, a popular freemium keyword research tool. Terms of the deal were not revealed.
NP Digital, which was co-founded by marketing influencer and entrepreneur Neil Patel, is also the owner of another popular freemium keyword research tool, UberSuggest.
What this means for AnswerThePublic users. All the tool’s existing features will remain. Users can continue to access the tool via its website or app.
There are a couple of noticeable changes so far, including the addition of “by UberSuggest” under AnswerThePublic’s logo in the main navigation and Patel’s face on a dancing robot’s body on the homepage.
AnswerThePublic has approximately 1 million monthly users and has been a favorite among search marketers for years. NP Digital said it is working on new free features for marketers.
However, the tool hasn’t gotten any significant updates or improvements lately. That’s because the owners weren’t focusing on it (they had another software company).
What it means for UberSuggest users. UberSuggest has approximately 1 million monthly users. Those users will now be able to access the features and data through either platform. Users can soon expect to see new features related to keyword visualizations.
NP Digital said Ubersuggest now spans over 30 billion keywords and 50 trillion backlinks across 249 countries.
Why NP Digital acquired AnswerthePublic. Both platforms leverage the same data sets. But...
Read Full Story: https://searchengineland.com/np-digital-acquires-answerthepublic-385501
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