Search engine optimization (SEO) is one of the top skills needed by marketing professionals and business owners. But it’s getting more challenging every day to understand the ins and outs of this art form, which is a core part of the success of every brand with an online presence.
This article takes a look at the SEO courses and certifications that can increase your knowledge and enhance your career.
The Importance of SEO
Nearly 30% of global web traffic comes from search engines, and, according to a report from Statista, ever since Google introduced its search engine in 1997, it has dominated the search engine market, maintaining a 92.47% market share as of June 2021. Google's biggest competitor, Bing, only has 7% of the market, and Yahoo has captured 2.85%.
Clearly, when brands wish to optimize their websites for search, it's Google they're optimizing for.
Over the years, Google has made thousands of updates to its search engine algorithm, and the SEO techniques that were effective one year may no longer be useful the next. For website developers and marketing professionals, keeping up with the most recent changes in SEO is a required part of the job. Fortunately, there are many different SEO courses and certifications available to help one stay informed.
A 2021 report from HubSpot revealed that approximately 64% of marketers and 63% of brands actively invest time in SEO. With the difficulty and challenges of getting a website to appear on the top search engine results...
Read Full Story: https://www.cmswire.com/learning-development/top-5-free-and-paid-seo-courses-and-certifications/
Your content is great. However, if any of the content contained herein violates any rights of yours, including those of copyright, please contact us immediately by e-mail at media[@]kissrpr.com.
