As business owners and marketers, we often fall for the idea that bigger is better. We think, “If we just did more, bought more, or expanded our budget more, we would get better results.” But what if that’s not true? What if the exact opposite were true?
It’s 2022, and many savvy marketers and brands are waking up to the fact that bigger doesn’t necessarily mean better. They’re discovering that one of the best ways to build a successful brand is actually by aiming smaller. We’re talking about going local with your marketing strategy.
The Power of Local Marketing
Local marketing might seem like something that small, niche brands or startups do when they don’t have the budget to launch a full-fledged marketing strategy. But don’t be so quick to judge. There’s a reason some of the world’s most successful brands are refining their scope and placing a bigger emphasis on local marketing. Here are some of the direct benefits:
- Purchase behavior. Did you know that 93 percent of consumers typically travel 20 minutes or less to make their standard, everyday purchases? While Amazon.com and other ecommerce sites are as popular as ever, this means most people still make the bulk of their daily purchases from local businesses. Thus, it makes sense that you would have a local marketing presence.
- Local searches. Roughly 33 percent of online consumers use the internet to search for local businesses on a daily basis. Another 16 percent of people do so multiple times per week. That means...
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